Available for Work
Christine Xue
Christine Xue
I build stories, campaigns, and systems that connect with people and drive meaningful engagement.
I build stories, campaigns, and systems that connect with people and drive meaningful engagement.
Overview
I’m a strategist with a background in brand marketing, focused on building work that not only reaches people, but genuinely connects with them. I care about creating work that feels authentic, resonates deeply, and scales thoughtfully.
I’ve led campaigns and content systems that turn ideas into engagement by combining storytelling, distribution, and audience insight. I am especially drawn to problems that sit between creativity and structure, shaping narratives, designing systems, and building experiences that people come back to.
Experience
Valon
Content Strategy Lead
I built the employer brand as a candidate-facing product, designing the narrative architecture, tone-of-voice system, and scalable content engine that powered recruiting growth. By launching a structured interview hub and optimizing LinkedIn as a high-intent acquisition channel, I drove measurable audience growth while strengthening the end-to-end candidate experience.
September 2025 - January 2026
New York, NY
Valon
Content Strategy Lead
I built the employer brand as a candidate-facing product, designing the narrative architecture, tone-of-voice system, and scalable content engine that powered recruiting growth. By launching a structured interview hub and optimizing LinkedIn as a high-intent acquisition channel, I drove measurable audience growth while strengthening the end-to-end candidate experience.
September 2025 - January 2026
New York, NY
Electronic Arts
Employer Brand Strategist
I treated employer branding as a multi-surface user journey, activating EVP campaigns, internship GTMs, and employee advocacy systems to drive engagement above industry benchmarks. Through experimentation, performance analysis, and cross-functional collaboration, I translated brand strategy into scalable growth initiatives.
March 2023 - September 2025
Redwood City, CA
Electronic Arts
Employer Brand Strategist
I treated employer branding as a multi-surface user journey, activating EVP campaigns, internship GTMs, and employee advocacy systems to drive engagement above industry benchmarks. Through experimentation, performance analysis, and cross-functional collaboration, I translated brand strategy into scalable growth initiatives.
March 2023 - September 2025
Redwood City, CA
Electronic Arts
Corporate Brand Marketing Coordinator
I unified fragmented brand channels into a single cohesive system and supported global go-to-market campaigns through data-informed storytelling. By combining audience insights, reporting, and experimentation, I helped turn brand moments into measurable engagement and long-term equity.
July 2022 - February 2023
Redwood City, CA
Electronic Arts
Corporate Brand Marketing Coordinator
I unified fragmented brand channels into a single cohesive system and supported global go-to-market campaigns through data-informed storytelling. By combining audience insights, reporting, and experimentation, I helped turn brand moments into measurable engagement and long-term equity.
July 2022 - February 2023
Redwood City, CA
Electronic Arts
Corporate Brand Management Coordinator
I supported an enterprise-wide global brand update by driving rollout execution, stakeholder enablement, and adoption across multiple business units. Partnering closely with agency teams, I led brand governance, creative reviews, and the development of bespoke toolkits and scalable templates to operationalize the new identity and ensure consistent execution across teams.
September 2021 - June 2022
Redwood City, CA
Electronic Arts
Corporate Brand Management Coordinator
I supported an enterprise-wide global brand update by driving rollout execution, stakeholder enablement, and adoption across multiple business units. Partnering closely with agency teams, I led brand governance, creative reviews, and the development of bespoke toolkits and scalable templates to operationalize the new identity and ensure consistent execution across teams.
September 2021 - June 2022
Redwood City, CA
Education
Stanford University
Bachelor of Arts, International Relations
Leadership: Alpha Kappa Psi Business Fraternity (Co-President), Stanford Womxn’s Coalition (Co-President)
September 2017 - June 2021
Palo Alto, CA
Stanford University
Bachelor of Arts, International Relations
Leadership: Alpha Kappa Psi Business Fraternity (Co-President), Stanford Womxn’s Coalition (Co-President)
September 2017 - June 2021
Palo Alto, CA